Days 12 & 13

I have been a bit too busy to post properly for the last 2 days, as I haven't brought my own computer here this week.

I have been shown in great detail what goes into one job (for G Africa) - and been given access to the array of files used to build a series of idents, interstitials, end-pages, links etc

I could have got more involved in trying to put this stuff together, but the machine I was using was just a Macbook Pro running AFX 7 (through Rosetta), and just wouldn't run it. the laptop's fan was going nuts.

I have since done some logo and initial brand identity for Q Music, a Belgian/Dutch radio station brand. This has been pretty interesting as there's a large brief, many elements from the existing design need to be used, and the "Q" needs to be kept in tact, as well as the company colour palette. I have seen multiple examples of this kind of brand extension carried out very well, most notably by the various arms of the Virgin brand.

Virgin seem to sell everything, and London is covered in posters for everything from travel, trains, media, gyms and various others. These all use the company red, and have a fairly unified look, but also have their own voice. Airseide have produced great advertising for Virgin Trains TBC